Who We Are
The Edwards Practice is Mitch Edwards. An embedded operator, not a distant consultant.
Mitch Edwards
Mitch is an enrolled Barrister & Solicitor of the High Court of New Zealand. Thirteen-plus years across energy, media, and FinTech. Most recently, he was COO and General Counsel at a London-based FinTech, where he scaled the business from nineteen to one hundred-plus employees through multiple funding rounds.
He has built operational infrastructure for hyper-growth SaaS, led commercial contracting for a regulated financial services product, run sales operations through multiple reorgs, and stood up the reporting cadence investors actually use. He has also made every mistake a first-time COO can make, which is why he's now useful to founders making the same ones.
Four rules we run by
Speed Over Perfection
Eighty-percent solutions in weeks, not perfect solutions in months.
Challenge Over Comfort
Pressure-test strategy. Identify blind spots. Push harder conversations.
Embedded Over External
An extension of your founding team, not a distant consultant.
Outcomes Over Outputs
Measured by revenue impact, risk reduction, and founder confidence.
UK, Australia, New Zealand.
Most engagements are fully remote with periodic on-site weeks as needed. We keep UK business hours as a default.